Story of Naarangi 🍊

                                                                                      

It all began as a gentle whisper of inspiration, nestled within the folds of a heartfelt letter on self-love. A letter that reminded Rudrakshi, the artistic powerhouse, of who she truly is and what she has always wanted to convey through her life’s work: joy, magic and wisdom.

Sourcing confidence from a spark within, Rudrakshi decided to embark upon a quest to distil dreams into reality, creating a fashion label that would be a harmonious blend of her personal style and Mother Nature’s inexhaustible inventiveness. Years of cloud watching and sunset gazing made mystic sense when amidst nature’s wonders—flowers, fruits and Jaipur’s vibrant sunrises, sunsets—Naarangi found its name, and Rudrakshi found her purpose.

Committed to find a happy hue for every you, Rudrakshi spun the colour wheel, चरखा birthing a palette that celebrates the ‘many-ness of oneness’. In shades that are individually beautiful & collectively harmonious, Naa-rangi - ना सिर्फ रंग, नयी उमंग — became one colourful symphony of zest, of exuberance and the balmy warmth of an Indian Summer.

Taking an intentional departure from mere escapism, Rudrakshi crafted stylish silhouettes that allow you to be more present, for both, the exhilarating far and wide, as well as, the sweet here and now. Something for everything, Naarangi’s assortment shaped up to be Rudrakshi’s sartorial ode to the universal truth, ‘Love is everywhere’ 🌪

नई सुबह SS’24, a new dawn, heralds the beginning of many beginnings — of spreading love, of evoking smiles and romanticizing life while embracing the pace of fashion that is not fast, not slow, but intentional and self-adjusting just like Mother Nature, one limited release at a time.

The story of Naarangi is the story of a girl coming back to herself, her creations serve as tender love letters embodying murmurs from beyond:‘Sometimes less is more, other times more is better, but you, just as you are, have always been enough’.